Blog 5 | Module 2

 

Week 5 | Module 2 | Blog 5

Lectures

In Lecture 9: Introduction to Web analytics we learned about web analytics and its various concepts. We also looked at the various web metrics and key performance indicators that are important in web analytics. Web analytics is defined as the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage. Then we saw the Web Analytics lifecycle and its similarities to the BI lifecycle. Web analytics answers the five W’s questions that help us analyze and measure user actions, location, motivations, audience demographics and the timing of visits. This lecture also talks about the types of web traffic and their differences, the various web metrics and key performance indicators that are important for web analytics

In Lecture 10: Google Analytics we looked at Google Analytics which is a tool for web analytics by goggle and its features. Google analytics has various features that are very useful to perform website analysis. The types of analysis that we can perform using this tool are

Dashboards: to look at the overview of the website or subcategories. You can have multiple dashboards which can either be starter dashboards that come with the tool or the custom ones, which we can create.

Audience Analysis: This tells us who our audiences are, what are their characteristics, and their behaviors. Under this analysis, we can view the various dimensions like location, behavior, technology, visitors flow to understand your audience better. Over these dimensions, one can analyze users over geography, language, devices, returned users, and many more using the standard reports provided by this tool.

Traffic Analysis: This tells us how the users get to our website, what gets them to the website and SEO optimizations. The preexisting reports under these sections have abilities to provide overviews, sources, search engine optimizations and social referrals.

Source: https://engaiodigital.com/what-is-web-analytics/

This week we covered Module 3 Web Analytics. In the first part of the module we learned about web analytics, the questions it can help answering and the various web metrics and KPIs that are involved in a website analysis. We then learned how to use google analytics to perform web analysis. This weeks assignment helped cementing the modules learning as we used Google Analytics and its various features (Dashboards, Reports, and Analysis) to perform full website analysis and provide meaningful feedback and recommendations for.

Source: https://engaiodigital.com/google-analytics/

 Readings

An Introduction to Web Metrics

This article was an excellent reference for this week’s assignment. This article talked in detailed about the various web metrics, the strategy behind building them, web analytics tools, and the challenges that come with our data. We looked at the various web metrics divided into measures to control and analyze and from a business and customer point of view. These are then mapped to business goals to create a metrics plan that would help answer questions that would help with our website analysis. Once we have a plan we need a tool to implement it and so we look at tools and their considerations. We look at various reports that can be used for web analytics. Lastly, we look at recommendations and pitfalls of our data and analysis, how can we tie it together in a meaningful way to best answer our questions and goals.

Source: Week 5 class material 

 Web Analytics Definitions

This article contained a comprehensive list of web analytics terms and definitions.  This was a very helpful resource to better understand the terms we used in the previous readings. I personally found this article very helpful as this was my first time using google analytics for assignment 3 and this served as a great resource whenever I got a little confused or encountered a new term.

 Google Analytics - Powerful Simplicity Practical Insight

This article was a great introduction for the google analytics tool. It includes explaining the tool and the uses for it, I love how this article drills down further to explain the tools uses for different users with examples.

Then we move on to discuss how this tool answers questions that an organization might be interested in using reports and filers. Lastly, it backs up all the points discussed with a very informative case study

 The 19 Differences between Search and Traditional Advertising

This reading enlists the differences between search advertising and advertising in print, outdoor and on broadcast media (Traditional Advertising). This really helped in better understanding the two concepts and their differences.

 Articles

This week we focused on web analytics and web analytics tool: Google Analytics. This is why I picked this article for this weeks Facebook post. This article explains the concept of web analytics, its various benefits, and the tools that can be used for the same.

https://engaiodigital.com/what-is-web-analytics/

On this site, I also found a very informative resource for google analytics which lines up very closely with the concepts we learned this week. Check it out if you want to explore google analytics and its benefits.

https://engaiodigital.com/google-analytics/

 References:

https://engaiodigital.com/what-is-web-analytics/

https://engaiodigital.com/google-analytics/